Igloo Ice Cream is reentering the market with renewed enthusiasm and an improved marketing strategy.As part of this new strategy, Igloo Ice Cream and Milk Unit signed an agreement with the communication and advertising agency Asiatic Marketing and Communications Limited on 1st June 2015.
In accordance with this agreement, Asiatic will develop all forms of marketing communications for Igloo Ice Cream (Abdul Monem Limited).
Abdul Monem Limited’s Group CFO, GM (Administration), National Sales Manager, BE/ABM (Brand Team) as well as Asiatic Marketing and Communications Limited’s Executive Director, Mr. Iresh Zaker, Director of Brand Communications Syeda Meher Noor, Assistant Manager of Brand Communications Farha Diba and Manager of Accounts and Finance S. M. Masum were present at the signing ceremony